The company bought Seawright Springs in April to collect water. Related: Community cites traffic and water concerns in letter to governor about Flow Hydration project Flow in Augusta Countyįlow chose Verona as the site for its new manufacturing facility in Mill Place Commerce Park. Related: 5 takeaways from water bottler zoning fight: Seawright Springs The water is also sold in more than 15,000 retailers across North American and Europe, including Whole Foods, Sprouts Farmers Market, CVS, Safeway, ShopRite, Giant Eagle, Bristol Farms, Raleys and Vitamin Shoppe. "By expanding production into the US, we are able to provide more naturally alkaline spring water to our customers with our robust retail partners in a more efficient, sustainable, and timely manner," said Nicholas Reichenbach, Flow's founder and CEO.įlow uses Amazon as a fulfillment partner. That demand is what led the company to look for a U.S. The company's consumer base nearly doubled in 2018, with a majority of customers from the U.S., according to the release. It recently partnered with actress Gwyneth Paltrow for an ad campaign and with musician Shawn Mendes as an investor, another example of the company ramping up its production. Seawright Springs is "virtually identical" to the Canadian spring Flow uses because of minerals like calcium, magnesium, potassium, and calcium carbonate, according to the release.įlow, founded in 2015, brands itself as a "the fastest growing global wellness water." It sells natural alkaline water "filled with naturally occurring electrolytes, essential minerals, and an alkaline pH of 8.1." production runs using Seawright Springs water were completed in June, according to the release. But it's far from the first time Augusta County residents have heard about Flow. The press release appears to be the Ontario-based water bottling company's official announcement of expansion to the U.S. The company touted the new investment in a press release posted hours before a Board of Zoning Appeals vote that reaffirmed a decision to allow Flow to operate in Augusta County. VERONA - Flow Hydration last week announced its plans for "explosive growth" with the acquisition of Seawright Springs in Mount Sidney.
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